Delacon U.S. builds team with New Regional Manager and Swine Technical Manager
Steyregg, Austria, March 6, 2017 – Delacon builds a strong team in the United States with new appointments: Kory Moran joins as technical manager for swine and Kevin Adams is named regional manager. Adams and Moran will use their specific knowledge and experience in animal nutrition to represent Delacon and the category of phytogenic feed additives in North America.
“As an animal nutritionist, I want to help livestock farmers achieve sustainable production. I joined Delacon because I believe phytogenic feed additives represent an alternative to reach efficient and sustainable food production,” explains Moran, who plans to earn her Ph.D. in animal sciences by 2018. She currently holds a master’s degree from North Carolina State University in animal sciences with a focus on swine nutrition.
Previously, Moran worked as research assistant for four years at the Animal Science Department of North Carolina State University. Additionally, she brings along entrepreneurial spirit as she earned a Master of Business Administration.
Adams manages the business in North America: “I am both honored and excited to join the Delacon team. Phytogenics is a segment of feed additives that will be readily accepted and continue to grow rapidly. I look forward to doing my part in educating producers and consumers about the benefits of phytogenic feed additives in this market.”
Adams graduated from North Carolina State University and holds a bachelor’s degree in animal science and master’s degree in animal nutrition. Prior to Delacon, he worked for Purina Animal Nutrition for 20 years. He gained valuable practical experience as the lifestyle sales specialist and area sales manager for the Northeast lifestyle sales team, as well as area sales manager for the Pennsylvania dairy sales team.
“Today’s producers need solutions that not only work, but also resonate positively with consumers. After more than 40 years in the animal feed industry, I get excited knowing millennial foodie consumers connect with the benefits that phytogenic feed additives offer and would choose meat and poultry products raised with phytogenics,” explains Pusey, the current regional manager for North America. “Our enlarged team will actively support rapid growth of the category in North America. I am enthusiastic to pass on my experiences, and to ensure a smooth transition for further accomplishing the Delacon mission on the North American market. I am confident phytogenics have a bright future.”
The benefits of feeding phytogenics to animals – including promoting animal gut health, reducing ammonia emissions by up to 50 percent and being a proven performer in antibiotic-free production – support a compelling narrative targeting millennial foodies.
2. Phytogenics help millennial foodies feel great about their food choices
Food is a form of social currency, and millennials make buying decisions that provide them with satisfaction or a feeling of superiority. Nearly two-thirds (62 percent) of millennial foodies say knowing that animals were fed completely natural phytogenics would make them feel great about their food choices. More than half (55 percent) say they would choose meat and poultry raised with phytogenics to reflect their concern about the environment, animal welfare and natural ingredients.
3. Food brands may be able to motivate purchases by calling out phytogenics on their labels
Among the most compelling findings? If given the opportunity, six out of 10 (59 percent) millennial foodies “would choose meat and poultry raised with phytogenics.”
Delacon aimed to measure whether millennial foodies’ preference for meat and poultry raised with phytogenics would influence their purchase decision, Pusey notes. “Our product concept checked out, showing enormous promise among millennial foodies.”
He adds that several label claims were shown to be influential for this segment. Ranking most influential was “a special diet that improves overall wellness and strengthens immune system.” However, “fed a diet of natural ingredients that actually reduces greenhouse gas emissions by animals” and “leaves no harmful residues” also were influential.
Delacon provides solutions and expertise for U.S. producers
For three decades, Delacon has been committed to using the power of nature to find solutions to animal nutrition challenges. What started as a niche has grown into a market of global importance.
“Phytogenic feed additives are a natural choice for producers, and a cornerstone for both conventional and antibiotic-free feeding programs,” says the company’s CEO Markus Dedl. “Furthermore, survey findings indicate the story of phytogenics resonates with consumers.”
Phytogenics optimize animal performance by supporting nutrient utilization, as well as gut health and integrity, and make a proven impact on sustainability, and feed and food safety, Dedl says, adding that naturally derived phytogenic feed additives are shown to have greater synergistic effects between active substances than synthetic nature-identical substances.
Delacon and Land O’Lakes, Inc. animal nutrition businesses, including PMI Nutritional Additives, are exclusive partners in the United States for phytogenic feed additives. Delacon’s deep knowledge in plant-based feed additives and PMI Nutritional Additives’ extensive experience in U.S. animal nutrition, are a strong combination of capabilities for success in the livestock feed business.
“We believe no other feed additive can better connect the power of nature from farm to fork,” Dedl says.
This survey was conducted online within the United States by Millennium Research on behalf of the Delacon in December 2016 among 505 millennial adults ages 24-34. For complete survey methodology, please contact Trista Cady at email@example.com or Karina Umdasch at firstname.lastname@example.org.